组织管理学系
洪莹
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洪莹,博士,副教授,硕士生导师。
研究方向:致力于网络空间社会科学和数字世界的社会、商业及人类行为相关研究。具体包括社交媒体和社交网络现实,可持续发展营销,社交商务与数字营销,健康信息学,文创产业及其消费等。
教育背景:本科就读于北京邮电大学自动化学院,研究生就读于北京邮电大学经济管理学院,后公派赴法国巴黎索邦先贤祠第一大学应用经济学院留学,获经济学博士学位。
访学/研究经历:巴黎综合理工学院(École Polytechnique),2013;法国国立高等先进技术学校(ENSTA Paris-Tech), 2014。
科研项目:主持多项国家级、省部级项目,其中主持国家社科基金项目一项,主持教育部人文社科基金一项,主持北京市社科基金一项,主持校级科研项目一项;参与其他国家级与省部级课题多项。
学术论文:在《Technological Forecasting and Social Change》(JCR Q1, Social science-general ESI, IF12)、《Economic Analysis and Policy》(JCR Q1, Economics & Business ESI, IF6.9)、《Journal of Organizational and End User Computing》(JCR Q1, IF6.5)、《技术经济与管理研究》等国内外期刊发表高水平学术论文(SSCI/SCI/CSSCI)多篇,SCI/SSCI期刊匿名审稿。
Ying Hong, Ph.D., is an Associate Professor in the Business School of Beijing Technology and Business University. Her major research interests lie in social science research about cyberspace.
EDUCATION
Université Paris I - Panthéon-Sorbonne, Ecole d’Economie Appliquée
Beijing University of Posts and Telecommunications, Economics and management school
Beijing University of Posts and Telecommunications, Automation school
RESEARCH EXPERIENCE
Unité d'Economie Appliquée, ENSTA Paris-Tech
Competition and Regulation Research Center, Beijing University of Posts and Telecommunications
RESEARCH PROJECTS
[1] National Social Science Foundation of China, host
[2] Humanities and Social Sciences Foundation of the Ministry of Education, host
[3] Beijing Municipal Social Science Foundation, host
[4] National Social Science Foundation of China, participant
[5] Beijing Municipal Social Science Foundation, participant
Academic papers
[1] HONG, Y., HU, J.T., ZHAO, Y.X. 2023. Would you go invisible on social media? An empirical study on the antecedents of users' lurking behavior. Technological Forecasting and Social Change.
[2] HONG, Y., HU, JT, CHEN, M.Y. 2023. Motives and antecedents affecting green purchase intention: Implications for green economic recovery. Economic Analysis and Policy.
[3] HONG, Y., WAN M. Understanding the Health Information Sharing Behavior of Social Media Users: An Empirical Study on WeChat. Journal of Organizational and End User Computing. 2021, Vol.33(5):180-203.
[4] HONG Y., LI, Z., WANG, J. Value of Telecom Operators' Big Data in Social Public Management. Journal of Physics Conference Series. 2020. 1437, 012068.
[5] Hong Y., Tang S.L., Li Z. (2015). Differential Pricing Equilibrium Analysis of Online Video Content Platform: Based on the Angle of Capacity Commitment (in Chinese). Journal of Technical Economics & Management. 05,7-11.
[6] LI Z., HONG, Y. Study on Big Data Management for Government Based on Privacy Protection. Big Data. 2020. 6(02),69-82.
RESEARCH INTERESTS
Social media and social networking practices; Marketing for sustainable development; Social commerce and digital marketing; Health informatics; Cultural industry and tourism marketing