lOverview

Ø Education

2002.9-2005.9 Studied in Business School of Renmin University of China For Doctor’s Degree

1998.9-2001.7 Studied in Economy and Management School of Renmin University of China For Master’s Degree

1991.9-1993.7 Studied in Economy and Management School of University of Eletronic Science and Techonology of China for Second Bachelor’s Degree。

1987.9-1991.7 Studied in Physics Department of Sichuan University For Bachelor’s Degree

Ø Working Experience

2005-Prese nt Teaching in Business School of Bejing Industry and Business University

2009.10-2010.3 Studying and Communicating in Business School of Michgan State University as a Visiting Schoolars

2006.7-2008.9 Working and Studying in Economy and Management School of Tsinghua University as a Post Doctoral Student

2001.4-2002.6 Working in Yinhua Fund Management Co.,Ltd.

1993.12-1998.5 Working in Chendu Supplies and Procurement Group

Research Interests

Marketing Management, Brand Operation, Marketing Research, Marketing Model

lCourses

Marketing, Marketing Research, Chanel Management, Data Model and Decision

lPublications

Ø Papers

Liu Yong, Zhao Baoguo, ‘ Research on Customer Brand Selection based on Mixed Logit Model’, Research on Financial Issues, 6,2014.

Zhao Baoguo, Liu Yong, ‘ Dimension Research on the Values of Consumption of Chinese Rural Residents’, Research on Financial Issues, 1,2013.

Liu Yong, Zhang Yong, Zhang Wenyao, ‘ Research on Market segmentation of Rural Residents under Consumer Values’, Business Research, 11,2012.

Liu Yong, Lei Ping, ‘ Thoughts on the Utilization of Foreign Investment in China's Equipment Manufacturing Industry’, Scientific Management Research, 2,2012.

Liu Yong, Wang Jingwu, ‘ Thoughts on the Utilization of Foreign Capital and Technology Transfer in China's Home Appliance Industry’, Scientific Management Research, 16,2011.

Liu Yong, Wang Gao, ‘ Brand measurement and brand operation efficiency evaluation based on the perspective of consumers’, China Soft Science, 2010 s1.

Liu Yong, Wang Gao, ‘ The Research on the Discrete Selection Model in Retail Management,’ The Journal of Marketing Science, 10,2009.

Wang Songtao, Liu Yong, ‘ Experimental Research on the Influence of Decision Configuration on the Evolution of Organizational Behavior Mode’, Journal of Beijing University of Chemical Technology, 1,2009.

Liu Yong, ‘ Positioning theory and its Application in the tobacco industry’, China Tobacco, 17,2008.

Liu Yong, ‘ How to measure the personality of cigarette brands’, China Tobacco, 11,2008.

Liu Yong, Lei Ping, ‘ International Comparative Research on the Utilization of Foreign Capital and Independent Innovation in Japan and South Korea’ was rated as an excellent paper by the ‘ fifth International Symposium on Soft Science (2008)’ and read out at the conference (only 8 papers were read out), published in issue of 12,2008.

He Mingke, Liu Yong, ‘ Study Based on MNL Model about choices of traffic modes’, 2008 IEEE International Conference on Service Operations and Logistics, and Informatics (IEEE/SOLI'2008), ISTP,EI and IEEE explore.

Sun Yongbo, Zhang Haiyan, Liu Yong,’ Research on Logistics Enterprises Management Excellence Mode and its Implementation Motivation Mechanism’ 2008 International Conference of Chinese Logistics and Transportation Professionals (ICCLTP).

Liu Yong, He Mingke, ‘ Study on Transport Mode Selection of Residents Based on Discrete Choice Model’, 2008 International Conference of Chinese Logistics and Transportation Professionals (ICCLTP)，ASCE and EI.

Ø Books

Liuyong & Zhanghu, Commonweal Marketing,2011, China Economy Press

Zhanghu & Liuyong, Enterprise Commonweal Strategy,2010, China Economic Publishing House

Liuyong,The Evaluation Model and Decision Research of Brand Extension ,2007,Shanghai University of Finance and Economics Press