l Overview

Ø Education

2006-2009 Studied in School of Management and Economics of Beijing Institute of Technology for Doctor’s Degree.

2003-2006 Studied in School of Management and Economics of Beijing Institute of Technology for Master’s Degree.

2002/09—2006/07 Studied in Department of Trade of South Campus of Hebei University of Economics and Business for Bachelor’ s Degree.

Ø Working Experiences

2011-Present Teaching in Business School of Beijing Technology and Business University (BTBU).

2009-2011 Post doctor, School of Public Policy and Management, Tsinghua University.

l Research Interests

Entrepreneurship management, Corporate social responsibility, Charity & philanthropy, Private brand.

l Courses

Management, Introduction to Business & Commerce, Business Ethic & Corporate Social Responsibility, Management Study Methodology.

l Publications

Ø Cases

1. Hai-Long Liu, Lijun Ge, Xiaolan Pu, Meng Zhang, Lei Zhang, Be Prepared for Danger in Times of Peace, and Develop and Create: The Road of Strategic Entrepreneurship of Ynuo Animation Company, China Management Case-sharing Center, No. EPSM-0614, 2022. (Top 100 Excellent Management Cases in China)

2. Hai-Long Liu, Wen Xu, Meng Zhang, Lei Zhang, The Road to Bricolage for Ynuo: From Employment to Entrepreneurship, China Management Case-sharing Center, No.EPSM-0523, 2021.

3. Pengzhou Kuai, Hai-Long Liu, Yong Wang, Siqi Guo, Zhuangyu Li, Yanmin Miao, The Nirvana of Yangxi Tea Professional Cooperative: Self-organization Evolution and Leader Promotion, China Management Case-sharing Center, No. OB-0331, 2022.

Ø Conference Papers

1. Hai-Long Liu, Xin Ning, Li-Jun Ge, Research on Mechanism of Strategic Entrepreneurship Process of Incumbent Enterprises from Dynamic Perspective: Longitudinal Case Study Based on Ynuo Animation, China Technical Innovation and Entrepreneurship Academic Annual Conference, 2023.

2. Hai-Long Liu, Shan-Shan Li, Research on the Driving Mechanism of High Box Office of Animated Movies from the Perspective of Configuration: Based on the Qualitative Comparative Analysis of Fuzzy Sets in the Chinese Market, The 4th Thought leaders’ Conference of Marketing Science and Innovation, 2020.

3. Hai-Long Liu, Poverty and Consumer Behavior, Annual Conference of the Chinese Economics Society (CES), 2005.

Ø Academic Articles

1. Hai-Long Liu, Wen Xu, The Connotation and Relationship between Organizational Improvisation and Bricolage: An Integrative Literature Review, Management Review, 2022.

2. Hai-Long Liu, Meng Zhang, Chen Zhu, Research on the Development of Retailer Private Brands Based on Vertical Integration, Journal of Commercial Economics, 2021.

3. Hai-Long Liu, Shanshan Li, Analysis of the Consumption Behavior and Internal and External Influencing Factors of the Otaku, Journal of Commercial Economics, 2021.

4. Hai-Long Liu, Wen Xu, Xue Li, The Market Value, Conflict and Supporting Measures of Retailers' Private Brands, Journal of Commercial Economics, 2020.

5. Hai-Long Liu, Lina Liang, The Research on the Evolution of Consumer Participation Based on the Perspective of Technology Empowerment, Journal of Technical Economics & Management, 2019.

6. Hai-Long Liu, Fan Lu, Current Situation, Problems and Countermeasures for Supply Chain of Domestic Experimental Reagent, Experimental Technology and Management, 2018.

7. Hai-Long Liu, Fengjuan Ren, Building A Positive Interactive Relationship between Media and Corporate Social Responsibility, Youth Journalist, 2017.

8. Hai-Long Liu, Qi Qi, A Cognitive Framework for the Innovation of Social Responsibility from the Perspective of “Mass Entrepreneurship and Innovation”, Science and Technology Management Research, 2017.

9. Hai-Long Liu, Qi Qi, Media Types and Corporate Social Responsibility Governance: A Literature Review, Modernization of Management, 2017.

10. Hai-Long Liu, Xue Li, Using Group Credit to Solve the Financing Difficulty of Small and Micro Enterprises: Taking MS Bank as an Example, Wuhan Finance, 2016.

11. Hai-Long Liu, The Three Stages and Interpretation of the Dual Management System Reform in Chinese Social Organizations, Journal of China University of Labor Relations, 2016.

12.Hai-Long Liu, Development Survey and Countermeasures Study of Service-embedded Manufacturing in China, Modernization of Management, 2016.

13. Hai-Long Liu, Promoting the Interactive Development of Industrialization and Urbanization in China, Macroeconomic management, 2016.

14. Hai-Long Liu, A Study on Traditional Retailers’ O2O Strategy of the Same Price for the Same Product, China Business and Market, 2016.

15. Hai-Long Liu, Chen Zhu, Exploring the Strategic Significance of Private Brands from the Relationship between Retailers and Manufacturers, Journal of Commercial Economics, 2015.

16. Hai-Long Liu, The Transition of Law, Policy, and Institution Environmental Issues of NGOs in HIV/AIDS Prevention: An Example of Sichuan Province, China, China Third Sector Research, 2013.

17. Hai-Long Liu, Media Participation in Corporate Social Responsibility Governance: An Empirical Study Based on Energy Conservation and Emission Reduction Data from Provincial-level Regions in China, China Nonprofit Review, 2011.

18. Hai-Long Liu, The Participating Role of the Media in Corporate Social Responsibility Governance: from Perspective of CEO's Reputation, China WTO Tribune, 2011.

19. Hai-Long Liu, Junkui Han, Ming Wang, Study on the Participation of NGOs in AIDS Prevention and Control in Sichuan Province, Chinese Preventive Medicine, 2011.

20. Liu Hai-Long, Public-Interest Supply Functions of Non-Public Funding Foundations: A Typology, Supply Pathways and Optimal Policies, China Nonprofit Review, 2011.

21. Hai-Long Liu, Three Schools of Thought about Corporate Social Responsibility, China Nonprofit Review, 2010.

22. Hai-Long Liu, Jian Li, Media, Good News and Corporate Social Responsibility, Productivity Research, 2009.

23. Hai-long Liu, Evaluation of the Effect of Beijing Public Transport Fare Reform, Economic Highlights, 2008.

24. Hai-Long Liu, Expected Price Internalization, Journal of Shanxi University of Finance and Economics, 2005.

25. Hai-Long Liu, Why Do Large Shopping Malls Engage in Bargaining, Economic Highlights, 2007.

26. Hai-Long Liu, The Information Feedback Mechanism of Rural Fairs, Economic Highlights, 2004. (Reprinted in Journal of Agricultural Economics by Information Center for Social Science Of RUC)

Ø Books

1.Hai-Long Liu, Media Participation in Corporate Social Responsibility Governance: Theory Development and Empirical Evidence, Science Press, 2016.

2. Annual Report on China Health Philanthropy (2023), Social Science Academic Press, 2023. (Associate Editor)

3. The Development of Chinese Foundations: An Independent Research Report (2017), Social Science Academic Press, 2018. (Editor)

4. Management, Tsinghua University Press, 2020. (Editor)

5. Introduction to Social Organizations, China Society Press,2010. (Editor)

6. Microeconomics: An Intermediate Application Course, Beijing Institute of Technology Press, 2009. (Editor)

l Selected Research Grants

1. Research on Challenges and Development Measures for the Circulation System of Fresh Agricultural Products in Beijing, Beijing Social Science Foundation, No. 20GLB021.

2. Research on the Impact Mechanism and Countermeasures of Cross border E-commerce on Local Retailers' Private Brands, Key Project of Beijing Philosophy and Social Sciences Capital Circulation Industry Research Base, No. JD-ZD-2016-001.

3. Private Brands, Integration of Retailer and Manufacturer, and the Strategic Transformation of Local Retail Enterprises in Beijing, Beijing Social Science Foundation, No. 15JGB097.

4. A Study on Non-market-oriented Governance of Social Irresponsibility of Chinese Enterprises from the Perspective of Social Construction, National Natural Science Foundation of China, No. 71103106.

5. Research on the Capability Foundation, Mechanism, and Empirical Effects of Media Participation in Corporate Social Responsibility Governance, China Postdoctoral Science Foundation, No. 20090460280.

l Services & Awards

1. Top 100 Excellent Management Cases in China (2022)

2. Guiding Teacher of the National College Student Network Culture Festival Video Excellence Award (2023)

3. Guiding Teacher of the Second and Third Prizes in the “Challenge Cup” Capital University Extracurricular Academic and Technological Works Competition (2021)

4. Outstanding Paper of the Journal of Commercial Economics (2021, 2020)

5. Second Prize for Excellent Paper at the Academic Annual Meeting of The Commerce Economy Association of China (2015)

6. Third Prize of China Philanthropy Academic Award (2011)

7. Third Prize for Excellent Paper at Guangzhou Price Forum (Commemorating the 30th Anniversary of Price Reform)

8. Excellent Master's Thesis Tutor at BTBU (2023,2020,2017)

9. Outstanding Teacher at BTBU (2018)

10. Third and Second Prizes for Outstanding Scientific Research Achievements at BTBU (2018, 2015)

11. Top 10 Outstanding Scientific Research Teachers at BTBU (2016, 2013, 2011)

12. Outstanding Individual Award for Contribution to Employment Work at BTBU (2016, 2015)

13. Excellent Social Practice Team of Capital University Students (2006)

14. Excellent Team Award of National Business Simulation Contest (2004).